Hi, I’m Nahid, the person behind Trexera.space — a small but growing corner of the internet I’ve built to share ideas, insights, and digital experiments. If you’re a creator, blogger, or just trying to grow a website, you’ve probably heard how important data is.
And you’ve probably also opened Google Analytics 4 (GA4) and felt completely lost.
Same here. At first, GA4 felt more like a puzzle than a tool. But over time, I found a rhythm — a way to use Google Analytics simply and effectively without spending hours swimming in data.
So I’m sharing my exact process. If you have a website, want to grow it, or just want to understand your audience better — this is for you.
Why I Still Use Google Analytics in 2025
In 2025, we’re surrounded by tools — AI tools, heatmaps, automation dashboards. But GA4 is still one of the most powerful free tools to track your website's performance and understand user behavior.
I don’t use it for everything, but I use it for the things that matter most:
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Who’s visiting?
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What are they doing?
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Where do they come from?
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Why do they leave?
Those four questions are enough to build smarter content and better pages.
Step-by-Step: How I Use GA4 for Trexera.space
🎯 1. I Start With Clear Goals (Not Data)
Before I check any reports, I ask myself:
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Do I want more traffic?
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Do I want more people to read a specific blog?
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Am I testing a new CTA?
Right now, my goal for Trexera.space is simple: Get more returning visitors.
Once that’s clear, I can go into GA4 and actually find what supports that goal (instead of clicking around aimlessly).
📊 2. I Track Events, Not Just Pageviews
GA4 is event-based, and that’s a good thing. I’ve set up:
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Scroll tracking on blogs (to see how much people read)
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Button clicks (like newsletter CTAs)
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Link clicks (to see if users exit to socials or resources)
These events tell me what’s working — and what’s being ignored.
If people scroll only 25% of the page, maybe the intro is too long. That’s data I can act on.
🌍 3. I Check Where My Traffic Comes From
Once a week, I check traffic sources:
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Organic Search
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Social (LinkedIn and Instagram)
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Direct
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Referral
This is how I realized that LinkedIn traffic stays longer than Instagram visitors. That insight helped me shift my content strategy.
You can check this in Reports > Acquisition > User acquisition.
👥 4. I Use Audience Reports to Improve Design
GA4 gives you:
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Country
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Language
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Device
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Browser
When I saw that 80% of my users were on mobile, I redesigned my homepage with shorter headlines, faster loading images, and mobile-friendly spacing.
The result? Lower bounce rate. More clicks.
🔍 5. I Use “Explore” Mode for Real Analysis
Explore mode in GA4 is where I run my own custom reports. For example:
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Funnel: Home > Blog > CTA click
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Path: Where users go after landing on a post
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Segment: What returning users do vs new ones
It’s like a lab for my site behavior.
Tools I Use Alongside GA4
I don’t rely on GA4 alone. Here’s my current stack:
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Google Search Console – for search queries and impressions
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Hotjar – to see actual user heatmaps and clicks
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Google Tag Manager – to manage events without editing code every time
These tools together help me make better content and UX decisions.
Final Thoughts: Simplicity Wins
You don’t need to know every feature of GA4. I don’t.
But what you do need is a habit of checking the right things and asking the right questions.
📌 What’s your goal?
📌 What action supports that goal?
📌 What does GA4 say about that action?
Keep it that simple, and you’ll start using data to grow your site — not just collect numbers.
If you're just getting started or still feeling overwhelmed, feel free to drop a comment or message me. I’ve been there, and I’m happy to help.
— Nahid
Creator of Trexera.space
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